In order to evoke feelings of pride and sparked curiosity, the film's approach focuses on highlighting the following elements:

Authenticity – An attention to detail and accuracy in the representation of each culture, business owner, and their work.

A Sense of Discovery – Doors open, spaces grow, and views expand. Each time we enter a business it feels like a new discovery for the viewer.

Unique Worlds – Colors, rhythm, and textures will be unique to the business, painting each scene in a light of its own and breaking up the flow.